A Holiday Inn property in the US gives a memorable gift at Christmas Eve.
It is the season of goodwill. So whenever occupancy is down, isn’t it a nice idea to provide your empty guest rooms to families that really need a roof over their heads? It may not at first seem like good business sense but it can yield some excellent free publicity while at the same time being soundly charitable. For the third year running, the general manager of the Holiday Inn City Centre in Sioux Falls, USA, is allowing dozens of needy families to stay there on Christmas Eve and enjoy its facilities, including the pool (pictured).
This year, GM Tom Bosch has committed up to 200 rooms for the purpose, recruiting volunteers to serve up a free-of-charge Christmas Eve dinner buffet and a continental breakfast on the big day. “When they say ‘I never, ever thought I’d be able to stay at a place like this, it makes you feel good. I get a lot more out of it than we necessarily give here.”
The executive director of one of the city shelters, says: “We are very fortunate in this community to have Tom Bosch willing to do this for those who don’t necessarily have the exact same holiday as the rest of us. It’s just a wonderful thing that he has done every year for the less fortunate in our community.” InterContinental Hotels Group, which operates the Holiday Inn brand, supports the program.