Hotel Commits Rooms to Needy Families

A Holiday Inn property in the US gives a memorable gift at Christmas Eve.

It is the season of goodwill. So whenever occupancy is down, isn’t it a nice idea to provide your empty guest rooms to families that really need a roof over their heads? It may not at first seem like good business sense but it can yield some excellent free publicity while at the same time being soundly charitable. For the third year running, the general manager of the Holiday Inn City Centre in Sioux Falls, USA, is allowing dozens of needy families to stay there on Christmas Eve and enjoy its facilities, including the pool (pictured).

This year, GM Tom Bosch has committed up to 200 rooms for the purpose, recruiting volunteers to serve up a free-of-charge Christmas Eve dinner buffet and a continental breakfast on the big day. “When they say ‘I never, ever thought I’d be able to stay at a place like this, it makes you feel good. I get a lot more out of it than we necessarily give here.”

The executive director of one of the city shelters, says: “We are very fortunate in this community to have Tom Bosch willing to do this for those who don’t necessarily have the exact same holiday as the rest of us. It’s just a wonderful thing that he has done every year for the less fortunate in our community.” InterContinental Hotels Group, which operates the Holiday Inn brand, supports the program.

USA Today

x

Check Also

IHG, voco, new, brand, luxury, individual, intercontinental, hotels, service, Regent, Convivio, portfolio, Foncière des Régions, UK, Europe, Australia, launch

IHG’s “charming” new upscale brand

voco will combine the informality of an individual hotel with all the benefits of being part of the group.

IHG, sign, deal, Pattaya, hotels, eastern seaboard, Thailand, Ratanakorn Asset, Rayong, Kao Lak, Phuket, Koh Larn, Samui

IHG bets on Pattaya and eastern Thailand

The hospitality giant signs up for eight new hotels in one go, spotlighting Thailand’s changing eastern seaboard.

SAS, LOT, Heathrow, London, noise, aircraft, descent, MAX, Boeing, Continuous Descent Approaches, list, greenest, quietest

SAS is “quietest and greenest” at Heathrow

The airlines SAS and LOT have been singled out for praise by one of the busiest airports in the world.

Principal, IHG, buy, brand, luxury, hotels

InterContinental boosts luxury hotels in UK

IHG says it will become the largest luxury hotel operator in the UK after a new deal.

LOT, Polish, airline, strike, union, court, law, stop, May 2018

Confusion over strike plan at LOT

After the biggest union at LOT announces a strike, a court puts a temporary ban on any strike action.

Regent, IHG, buy, purchase, brand, Asia, Europe, luxury, travel, stay, hotels, chain

IHG deepens luxury presence with Regent

InterContinental Hotels Group has big plans for Regent Hotels & Resorts after buying a 51% stake.