Hotel experts forecast top trends for 2012

Search will become personal and developments will continue in mobile

Experts scheduled to speak at the Travel Distribution Summit Asia 2012 in Singapore on May 9-10 list what are likely to be the coming year’s most important trends and challenges. Robert Bailey, president and CEO of Abacus International emphasises “the growth in mobile – an invaluable resource in 2012 – there are always things going on in the mobile space”; HTML5, which has emerged as the preferred standard for apps; the growth in apps that target tablet users; and the ability of travel companies to utilise social media.
Adrian Currie, group management board member at Priceline.com, says that the growth in the numbers of Chinese travellers; the growth of the global tourism industry; and London reasserting itself as a leading destination during a memorable Olympic games despite austerity in Europe, as being among the coming year’s main developments.
Ali Yilmaz, head of travel at Google Southeast Asia, says “Search will become personal […] When you search for ‘hotels in Ho Chi Minh City’ you might see a colleague’s reviews about a hotel on a review site, a college friend’s pictures on a photo website, your brother’s video about the Cu Chi Tunnels on YouTube or a business page of a local Vietnamese Travel Agency on Google+. So search results will become more personal, more social and most importantly more relevant.”
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[pictured: Beijing Parkview Wuzhou]