Search will become personal and developments will continue in mobile
Experts scheduled to speak at the Travel Distribution Summit Asia 2012 in Singapore on May 9-10 list what are likely to be the coming year’s most important trends and challenges. Robert Bailey, president and CEO of Abacus International emphasises “the growth in mobile – an invaluable resource in 2012 – there are always things going on in the mobile space”; HTML5, which has emerged as the preferred standard for apps; the growth in apps that target tablet users; and the ability of travel companies to utilise social media.
Adrian Currie, group management board member at Priceline.com, says that the growth in the numbers of Chinese travellers; the growth of the global tourism industry; and London reasserting itself as a leading destination during a memorable Olympic games despite austerity in Europe, as being among the coming year’s main developments.
Ali Yilmaz, head of travel at Google Southeast Asia, says “Search will become personal […] When you search for ‘hotels in Ho Chi Minh City’ you might see a colleague’s reviews about a hotel on a review site, a college friend’s pictures on a photo website, your brother’s video about the Cu Chi Tunnels on YouTube or a business page of a local Vietnamese Travel Agency on Google+. So search results will become more personal, more social and most importantly more relevant.”
[pictured: Beijing Parkview Wuzhou]