Hotel giant takes further steps to save water

Starwood reveals new water conservation strategy
With more than half of its current and future properties in areas facing critical water issues, hotel giant Starwood Hotels & Resorts Worldwide has revealed details of a new water conservation strategy. Guest programs, technology and community partners all play a role, as summarised in an infographic.
As part of its strategy on water issues, including scarcity, flooding and quality, Starwood has set a system-wide water reduction goal, introduced new technology and on-property actions, offered conservation-focused guest programs and joined with community partners.
“Some say water is the new oil and, as we execute a global growth strategy, water is not only an environmental consideration, but also a potential business risk that impacts guests, properties and the communities where we operate,” said Ken Siegel, Starwood’s chief administrative officer and ‘head of global citizenship’.
Starwood says it is nearing its 20% water reduction goal by achieving a 17.26% decline in water consumption since 2008. The reduction follows the launch of the company’s “30/20 by 20” environmental goals in 2009, which aims to cut energy use by 30% and water use by 20% globally by 2020.
Starwood, which has more than 1,200 properties in around 100 countries with brands such as St. Regis, The Luxury Collection, W, Westin, Le Méridien and Sheraton, has made a video about its water story, which can be seen here.
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