Hotel guests expect Wi-Fi – and for free

New survey reveals consumer views on Wi-Fi availability and costs

Three-quarters of hotel guests who regularly use Wi-Fi facilities when travelling say they want capped free WiFi access rather than charged-for options that promise better connection speeds and reliability. This is one of the findings of a new survey by UK research company Mystery Dining Company, which also confirms that the availability of Wi-Fi is an important factor for at least eight out of every ten consumers when choosing where to stay.
Respondents were asked if they preferred a less reliable, slower connection offered for free with a capped limit or more reliable WiFi charged either by time or download usage, and 76% said they favoured the former. And 99% of respondents said that if they paid the equivalent of €120 or more for their room, then they would automatically expect free WiFi access.
Smaller hotels may benefit from another of the report’s findings, that 78% of respondents said they would be willing to visit a dedicated “Free WiFi Zone” within a hotel if it meant access to a more reliable and faster service.
Link@Sheraton lobby, Sheraton Reston Hotel]


Check Also

Kødbyen, Scandic, new hotels, opening, Nordic, Scandinavia, hotel market, planning, Motel L Älvsjö Centrum, stockholm, Sweden, Downtown Camper, marski, helsinki

Nordic hotel market set to grow

A number of new properties are preparing to open

Sheraton Grand, branding, luxury travel

Finest Sheraton hotels to rebrand to Sheraton Grand

Starwood Hotels & Resorts unveils Sheraton Grand premier tier

Maldives, tourism, tax

Hotel giant takes further steps to save water

Starwood reveals new water conservation strategy

Ethiopia, tourism, hotel

Ethiopia aims to triple tourist numbers by 2020

Ethiopia boasts magnificent terrain and a fascinating history

Arne Sorenson, Marriott, Starwood

Marriott surprises industry by buying Starwood

$12.2 billion deal to create the world’s largest hotelier Following a great deal of speculation ...

Sheraton, Marriott, Starwood, brand

Funny look at future of Marriott and Starwood brands

What changes may happen in Marriott and Starwood brand portfolio