Hotel guests go Nordic in Nigeria

Danish hotelier finds a niche and has a hit
After running several businesses in Nigeria, Danish entrepreneur Jonas Schwarz Lausten decided to go into the hospitality business. In an interview with Forbes, he talks about the challenges he has faced in running the Scandinavian-themed Nordic Villa in Abuja.
Born and raised in Herning, Lausten is a co-founder of this popular and well-established boutique hotel. He comes from an entrepreneurial family and his father ran a pharmaceutical company in Nigeria in the 1970s.
After getting a Master’s in social sciences and business from Copenhagen Business School, he worked for a while at the Ministry of Science and Technology before running various start-ups in Denmark and later in Nigeria.
Spotting a gap in the hospitality industry, he and his partners started their hotel business five years ago.
They had got fed up with overly expensive hotels with no Internet, mouldy carpets, worn out bedsheets and terrible service. With four rooms, a couple of offices and meeting rooms, Nordic Villa is also a business hub for Scandinavian companies that want to work with Nigerian companies.
They “bought an extremely expensive Internet connection, painted all the walls white and furnished the place with IKEA furniture”. The rest of the interview can be found here.


Check Also

tourism, overtourism, travel, coral reef, environment, Philippines, close, Boracay, beach, sewage, water quality

Paradise island to shut down for clean-up

The travel trade struggles to rearrange bookings with just a month to go before Boracay’s closure.

Air France, strike, unions, vote, Easter, March, 2018, cancel, flights, travel

Air France passengers face two strikes

Turbulence ahead as unions vote to stage strikes on both of the upcoming Fridays.

Kebnekaise, mountain, rescue, police, search, missing, tourists, French, Sweden, Kiruna, Lapland, Sami

Tourists missing overnight on Swedish peak are found

Mountain rescue teams were searching overnight in freezing conditions and poor visibility.

Scandic Helsinki Airport, open, Helsinki, cell, meeting, jail, prison, Finland, MICE, forest, police, operations

Hold a meeting in a former airport jail cell

At the just-opened Scandic Helsinki Airport, the meeting rooms used to be cells for the airport police.

CVB, marketing, convention bureau, award, restaurants, hotels, marketing, mice, meetings, congress, conferences, Kadri Karu, Linnahall

Estonian CVB’s “relentless” lobbying praised

The bureau is awarded for bringing the dream of a huge new conference venue for Tallinn closer to reality.

global tourism, marketing, DMC, destination, travel, CVB

“Intelligent marketing” is key against overtourism

More people are travelling than ever before, and companies must be increasingly sensitive to local concerns.