Hotel room-booking technology on Facebook

Properties boost sales by directly targeting customers who like the brand

Facebook is no longer just a tool for hotels, hotel chains and other travel and tourism companies to maintain a relationship with customers. Hotels are now starting to take advantage of this relationship and ease bookings from interested parties by providing technology on their Facebook pages that books rooms. “There is real commerce that is starting to grow on Facebook,” says one hospitality consultant.
One hotel company leading the way is Starwood Hotels and Resorts Worldwide, which now offers a booking function for its brands and properties in a tab on Facebook. Starwood’s Facebook fans can also see other guests’ experiences at its hotels. The company’s Westin Hotels & Resorts brand has a Facebook “shop” tab – not a link to Westin’s website but an independent shopping tool. Bolongo Bay Beach Resort in St Thomas, Virgin Islands, has another example of a successful booking engine on Facebook. Fairmont’s Swissotel brand in Zurich is another. The Hyatt Regency Irvine in California is the second Hyatt hotel worldwide to provide technology to book room on Facebook.
“What we are seeing now is an emergence of technology that that we didn’t see six months ago,” enthuses David Godsman, VP of global web for Starwood.
[pictured: Bolongo Bay Beach Resort]

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