GuestCentric’s The Digital Future of Your Hotel roadshow arrives in Copenhagen on November 13.
GuestCentric, a provider of cloud-based digital marketing software for hotels, has announced an additional event in its Digital Future of Your Hotel roadshow, the first in the Nordic region.
The workshop will take place on November 13 at Kosmopol Meetings and Conferences in Copenhagen. The hotel revenue management solutions provider OTA Insight and the chain Small Danish Hotels are joining in.
They say they will debate how to increase hotel revenue with “the right balance between the direct channel and OTAs using new digital tools”.
One of the speakers at the event in Copenhagen will be GuestCentric’s Michael Territt, whose presentation will focus on the digital marketing tools available to independent hotels and boutique brands that help hoteliers increase their revenue by driving more direct bookings. Low growth in overnights has been a worry this year in Denmark.
“We believe that we’re entering the age of direct bookings and we aim to provide hoteliers with the best tools to fulfil that future,” says GuestCentric CEO Pedro Colaco.
Tijl Speetjens, business development manager for OTA Insight, will speak about challenges for hoteliers in the ever-changing landscape of online distribution, from to the role of OTAs and metasearch engines to “the emergence of new players coming into the hospitality industry”.
Jørgen Christensen, chief executive of Small Danish Hotels, will look at the role of hospitality soft brands in the hotel distribution landscape, from marketing to guest attraction and retention.
Admission for the event is free on prior registration, but the organisers say that availability is limited and reserved for hoteliers only.
The objective of the roadshow, which is also calling at Scotland, England, Spain, Portugal and the Netherlands is to “bring together industry experts and hoteliers to discuss new tools and new market trends that present challenges but also opportunities for independent hotels and boutique brands”.