Brand executives revamp suite products for guests
Executives of the world’s best-known hotel brands are rethinking their suite products, the goal of which is to make hotels feel more like “a home away from home”.
Newly opened InterContinental Hotels Group’s Candlewood Suites properties, for example, have a new interior design scheme called Haven, the idea being that the suites are like a “safe haven”. There are two colour schemes, with calming blues or greens and browns.
Robert Radomski, VP of global brand management of IHG’s extended-stay brands explains: “The concept of Haven was put together because we were looking at a guest who’s staying for long periods of time, and while there’s no replacement of home, the feeling of home is what we try to recreate.”
More space is becoming available in development, motivating some hotel companies to break into the increasingly lucrative extended-stay segment. Best Western International has developed a prototype for this, for example.
[pictured: Studio Suite, Candlewood Springs, Denham Springs, USA; courtesy IHG]