The bedbank will phase out its newly acquired GTA and Tourico Holidays brands while consolidating its operations.
Hotelbeds says it will phase out the GTA and Tourico Holidays brands. The bedbank completed a deal for the two companies last year and had already pledged it would integrate all three brands.
Both Hotelbeds Group and its commercial brand Hotelbeds will now be known simply as Hotelbeds to underline the core focus on the bedbank sector following the sale earlier this year of its destination management division to TUI.
The group’s ancillary line, meanwhile, will be named Beyond the Bed, which includes transfers, activities, tickets, theme parks, car hire, insurance and tours.
The refreshed brand identity for Hotelbeds will gradually be introduced across all of its combined operations over the coming weeks and months, phasing out the GTA and Tourico Holidays brands.
“The launch of a bold, refreshed identity for Hotelbeds under which we are combining the operations of Hotelbeds, GTA and Tourico Holidays, forms part of our clear strategy and roadmap to combine these top three leading players into one company and redefine the travel distribution landscape for the benefit of our partners,” says Joan Vilà, Hotelbeds’ executive chairman.
“Much progress has already been made to integrate the three businesses at a commercial, operational and technological level, with cross-selling and technological solutions already in place.”
Hotelbeds has meanwhile signed a new strategic partnership with Millennium Hotels and Resorts. This deal gives all Hotelbeds brands direct, real-time access to Millennium’s more than 1.4 million annual room nights across 60 destinations.