Ola A Bjørnstad is a former chief executive of the Grand Hotel and ran Hurtigruten’s hotels in Svalbard.
Forenom is continuing its expansion across the Nordic region, this time in Norway where it has appointed an experienced hotelier to be its new chief executive.
Ola A Bjørnstad is the company’s first Norwegian leader in Norway, taking the helm in the country as Forenom expands from just a few apartments there in 2015 to 550 serviced apartments and counting.
Bjørnstad has years of experience in the travel and hotel business. Prior to Forenom, he was the chief executive of the landmark Grand Hotel, managing director of Hurtigruten’s hotels in Svalbard and head of the Baker Hansen franchise.
“Oslo is emerging as an attractive city for tourists and businesses,” says Bjørnstad. “More and more people are working here for shorter periods of time and we can offer flexibility in the interest of companies, educational institutions and the city of Oslo.”
There are 550 serviced apartments in Norway and Forenom Norway has a total of 40 employees. The majority of the guests are business travellers stationed in Oslo for an extended period. Bjørnstad is now looking to expand further.
“We are going to expand our presence in Oslo and create even more living environments that feel just like home. Our company can offer clean and state of the art apartments of high quality, where our guests can move right in. In our apartments, you are not a guest, you’re a resident,” says Bjørnstad.
The announcement comes as Forenom closes in on its biggest investment in Norway as 163 new aparthotel residences in the heart of Oslo are opening their doors in July.