Hoteliers prepare for Russian travel boom

Global study by underlines Russia’s status

Russia is now the world’s second-fastest growing outbound travel market in terms of spending, up 32% in 2012 and more than doubling since 2005, a new study says. Hoteliers are reacting to this rapid growth, which saw Russians spend $43 billion on travel abroad last year, making Russia the fifth biggest outbound travel market globally.

Fuelled by its growing middle class and rising spending power Russia is experiencing a travel boom like never before, according to research published by in its Russian International Travel Monitor.

Almost half (49%) of hoteliers worldwide have seen a rise in Russian guests in the last year, with 54% of these seeing bookings grow by more than 10% or more.

In 2012, 35.7 million tourists from Russia took a foreign trip, up from just 7.7 million in 2006. The country has become a top performing growth market for many destinations and international outbound travel is forecast to grow by 7.5% a year on average until at least 2017.

However, with a population of more than 140 million, says there is still a huge untapped market for foreign travel that will create demand for different types of holiday and new destinations

With 92% of the hoteliers surveyed expecting the volume of Russian visitors to increase over the next three years, many are making changes to deliver a warmer welcome. Almost a third (32%) have already started to offer Russian TV channels while more than a fifth (23%) have hired Russian speaking staff, with a further 12% planning to do so.

Hotel Industry

[pictured: St Regis Mexico City, courtesy Starwood Hotels & Resorts Worldwide]


Check Also

Marriott, Stawood, Sorenson, ceo, brexit, trump, election, opinion, nationalism, interview, award, tanya Beckett, BBC

“Wave of nationalism” worries Marriott CEO

Nationalist policies seen in Europe, the UK, the US and beyond are affecting travel trends, Arne Sorenson says.

Swede becomes AccorHotels Europe CFO

Maria Larsson comes from global competitor Starwood

ITB, China, Anbang, IHG, takeover, bid, M&A

China’s Anbang eyeing takeover of IHG?

Contradicting reports about group’s plans

Expedia, Orbitz, Trivago,, search, online sales, sue, court, Buckeye, Google, bait and switch

Small hotels sue Expedia for “bait and switch”

Users see zero availability and are directed elsewhere

Aloft, voice-activated, room, hotel, Starwood, technology, robot

Hotel chain debuts voice-activated rooms

Two Aloft hotels experiment with voice-activated function

Westin, Jakarta, Indonesia, highest hotel, Starwood, Gama Tower

“Highest hotel in Indonesia” debuts

Westin Jakarta has “sky lobby” on the 52nd floor