Chains believe high-end, organic shampoos will lure guests
Hotels chains are upgrading their bathroom toiletries in the belief that that a quality shampoo brand, for example, can please guests who already have upmarket brands in their homes. In the post-recession world, Marriott’s luxury Ritz-Carlton chain is now introducing Asprey’s Purple Water line at properties around the globe. Asprey is a London-based for luxury goods. The luxury InterContinental chain began stocking bathrooms with high-end Agraria toiletries.
Mid-priced Marriott brands such as Courtyard, SpringHill Suites, Residence Inn and TownePlace Suites recently brought in mini-sized versions of Paul Mitchell shampoo, conditioner and soap. The brand is typically sold in salons.
Hotel guests are also requesting amenities that lack parabens (preservatives) and contain organic ingredients. Concept Amenities provides such toiletries for hotels like Wyndham Vacations properties. The Conrad Indianapolis recently introduced a vegan toiletry line by celebrity hairstylist Tara Smith.
[photo courtesy Conrad Indianapolis]