Hotels capitalise with active mobile programs

What hotel managers should think about when making mobile sites

Around 77% of the world’s population, or 5.3 billion people, own at least one mobile phone. The smartphone, meanwhile, occupies between 17% and 63% of the marketplace depending on the region. Today the average global smartphone penetration rate hovers at around 27%, but is growing rapidly. As mobilised customers are able to search, compare and book hotels from anywhere, at any time, opportunities are there for hoteliers to take advantage of the phenomenon.
Among the recommendations for hotel managers to think about when creating mobile programs: mobile websites should contain less data due to the restrictive size of the screen; during the recent snowstorm in New York, New Jersey, and Connecticut, bringing down power lines, mobile bookings for hotel stays on Priceline.com increased by 270%, showing that if hotels are involved customers will come; users want simplicity, not necessarily an app; and more and more guests want to comment on their hotel stay, comments that could be placed on the mobile site.
4Hoteliers
[pictured: Apple iPhone 3GS, Motorola Milestone and LG GW60; source: Motorola Milestone Test]

x

Check Also

Malaysia Airlines, Russia, MH17, accuse, law, court, process, investigation, Netherlands, Dutch, Australia, Ukraine, shot down, missile, brigade

MH17 tragedy: Russia formally accused

The international team investigating the downing of a Malaysia Airlines aircraft over Ukraine accuses Russia of responsibility.

GDS, Capa summit, meeting, Dublin, airlines, Ryanair, technology, disrupt, future

Will new tech disrupt traditional GDSs?

Both sides of the argument could be heard at the recent CAPA Airline CEO Summit in Dublin, with Travelport expressing the views of the GDSs.

Wizz Air, outlook, Ryanair, 2019, low-cost, airline, finance, profit, costs, A321, aircraft, type, Airbus, fleet, oil price, fuel, staff, unit costs

Wizz Air outlook “very positive”, unlike Ryanair

An increasingly high-cost environment is provoking differing views from Europe’s low-cost carriers about the coming year.

drone, terrorism, chance, aircraft, plane, attack, Isis, fighters, Europe, warning, IHS, Janes

Terrorists could use drones to attack planes

Drone incidents can occur anywhere up to 4,000 metres, and an expert warns that a deliberate attack is increasingly likely.

World Animal Protection, travel, Bali, Lombok, Indonesia, wild animals, captive, selfie, cruel, attractions, tourism, orangutans, elephants, tigers, dolphins, civet

Animal protection body exposes “Bali horror”

World Animal Protection says that wildlife tourist attractions in Bali and Lombok are “living hell for animals”.

Vietnam, tourism, overtourism, hotels, supply, oversupply, development, sustainable, Halong Bay, Danang, Phu Quoc

Hotel investors warn Vietnam about “crazy” growth

With a 43% rise in room keys, there are fears for the future in places like Halong Bay, Danang and Phu Quoc.