Hotels capitalise with active mobile programs

What hotel managers should think about when making mobile sites

Around 77% of the world’s population, or 5.3 billion people, own at least one mobile phone. The smartphone, meanwhile, occupies between 17% and 63% of the marketplace depending on the region. Today the average global smartphone penetration rate hovers at around 27%, but is growing rapidly. As mobilised customers are able to search, compare and book hotels from anywhere, at any time, opportunities are there for hoteliers to take advantage of the phenomenon.
Among the recommendations for hotel managers to think about when creating mobile programs: mobile websites should contain less data due to the restrictive size of the screen; during the recent snowstorm in New York, New Jersey, and Connecticut, bringing down power lines, mobile bookings for hotel stays on increased by 270%, showing that if hotels are involved customers will come; users want simplicity, not necessarily an app; and more and more guests want to comment on their hotel stay, comments that could be placed on the mobile site.
[pictured: Apple iPhone 3GS, Motorola Milestone and LG GW60; source: Motorola Milestone Test]


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