Business opportunity in attracting guests who suffer from allergies?
Business and leisure travellers are used to carrying products in their luggage such as their own bed sheets, shampoos and soaps as well as medicines to avoid painful allergies. Spring is a particularly cruel season for allergy sufferers.
It’s extremely common to have them as hotel guests, with around 40 million Americans suffering from allergies, for example. And such people are increasingly vocal in demanding rooms and services that keep them in mind. Many hotels are now keen to attract such guests by publicising their allergy-free rooms. They have, and often charge more for, rooms that are “hypoallergenic”. These are cleaned especially well, often with “greener” cleaning products, to get rid of irritants such as dust mites and bacteria. Restaurants have dishes that cater guests who are shellfish-, gluten- or lactose-intolerant. In the US, 38% of hotels have allergy-friendly rooms. Many of these provide air purifiers. Many hotels fail to replace air filters regularly, however. All Hyatt properties will soon be required to have some rooms that are hypoallergenic.
[pictured: Respire by Hyatt hypoallergenic rooms]