Hotels drive revenue by attracting locals

Membership programs are rising trend for hoteliers
Hoteliers are locking onto a growing trend – boosting revenue by using fee-based membership programs for local residents, Hotel News Now reports.
Golf, spa, fitness centre and other membership fees can raise on-property spending and local exposure, adding a new revenue mix for hotels, especially those in the upscale and luxury segments. But it is important to balance that with guests’ needs.
Through membership programs, hotels and resorts are able to create a country club-type atmosphere.
“Our membership program is a lifestyle solution for those who would like to enjoy all of the amenities of our seaside resort,” explains Pam Cook of the Fort Lauderdale Marriott Harbor Beach Resort & Spa. “Our property is their backyard, their staycation and their private setting to enjoy with friends and family.”
Fees can be pricey, but it’s not only about driving revenue through the memberships but also about developing local awareness and raising spending at restaurants, retail and other facilities.
Hotel News Now

x

Check Also

Miami, hotel market, boutique hotels, Langford, downtown, room rates, build, Brazilian market

Room rates fall in Miami, Florida

Revenue per available room is down in the city

Moxy, Marriott, Baltics, Palanga, Lithuania, Vilnius, Riga, Tallinn

Marriott to make strong Baltic entry

Giant aims to have hotels throughout region

ITB, China, Anbang, IHG, takeover, bid, M&A

China’s Anbang eyeing takeover of IHG?

Contradicting reports about group’s plans

tourism, direct booking, Hilton, loyalty, Marriott, AccoorHotels, Expedia, Booking

Hotel brands cheer direct bookings trend

But not all major hotel companies are so keen

New York, hotel, building boom, room, rates, lowest, best, wellington, schrager, boutique, suite,

Fees become big business for hotels

Guests charged for coffeepot use and mini-bar restocking

Marriott, app, booking, Hilton, Starwood, messaging

Hotels use messaging to chat with guests

For many, messaging is becoming the new social media