Hotels to own Small Luxury Hotels of the World

Major five-year restructuring awaits luxury brand
Major five-year restructuring awaits Small Luxury Hotels of the World, preparing the way for a GBP12 million (€15.2 million) investment into the luxury brand.
In the new structure, approved at a recent meeting, the owners of the member hotels will become shareholders in the overall company. The investment will also cover its IT infrastructure and loyalty program.
The management company now jointly owns SLH with the hotels – a portfolio that comprises 520 member properties in more than 80 countries.
The restructuring is “fantastic news to Small Luxury Hotels of the World and its members”, said Filip Boyen, Small Luxury Hotels of the World’s chief executive.
“We’ve already made great strides with our strategic plan by investing in our most expensive brand campaign to the tune of US$1m,” he said, adding that the next investment “will enable us to further drive our newly improved quality assurance program, refresh our loyalty offering and advance our technology and distribution systems.”
He concluded: “The future is optimistic for SLH and with this in place we will be better placed to provide a quality service to our member hotels, guests and the travel trade.”
Travel Daily News


Check Also

Widerøe slashes capacity to the far north

The regional airline says it will cut 44 weekly flights in Lofoten and Vesterålen, with more cuts likely.

Joon, air france, millennial, Oslo, flight, first, Nordic, destinations, Paris

Millennials visit Oslo on first Joon flight

Air France’s millennial-focused Joon adds its new-generation travel experience to Oslo Airport.

SJ, rail, train, Sweden, bookings, domestic, mountains, Are, travel, tourism, Easter

Booking pressure on Sweden’s Easter rail trips

Which Swedish rail destinations are seeing the biggest leaps in popularity this year?

Helsinki Marketing, MICE, Helsinki, meetings, congress, conferences, travel, Sustainable, multilingual

Helsinki congress visitors “ahead of Nordic rivals”

The Finnish capital attracted a record number of congress visitors last year.

OAG, Kaunas, Vilnius, Lithuania, technology, specialists, human resources, IT, air, travel, business, flights, Luton

Air links drive Lithuania’s high-tech growth

Air travel intelligence firm OAG will create a new development centre in the country’s second city Kaunas.

tourism, overtourism, travel, coral reef, environment, Philippines, close, Boracay, beach, sewage, water quality

Paradise island to shut down for clean-up

The travel trade struggles to rearrange bookings with just a month to go before Boracay’s closure.