Hotels use social media for local tips

Instagram used for showing flavour of locales
Hotels are turning to social media, especially Instagram, to offer locally written travel guides to guests. The trend could even threaten publishers of traditional travel guidebooks, or Yelp or TripAdvisor.
Buzzwords like ‘local’ and ‘authentic’ are increasingly used to describe travel experiences and marketing is turning to social media, and to local residents, to come up with content that helps travellers find those kinds of experiences.
“The most progressive hotel brands have a social-first approach, and are using that social first content across other distribution channels for marketing,” claims Tom Jauncey, head of brand partnerships for Beautiful Destinations, a creative tech agency that helps travel brands create social media content for Instagram and Snapchat.
These brands, he says, are looking for unique visual perspectives, employing for example aerial drone video and photography, time lapses and other media to make stunning visual content.
An example is Washington DC’s Embassy Row Hotel, which got a local photography group to produce four Instagram walking tours. The virtual photo walks are full of local tips.
Skift

x

Check Also

Standby Nordic, TTG Nordic, website, travel, news, trade, industry, sector, Nordic, Scandinavia, Baltic

Farewell to TTG Nordic, hello to Standby Nordic

Scandinavia’s leading English-language travel industry news site gets a rebrand.

YouTube, Elle Darby, social media, Instagram, bloggers, hotel, stay, free, Dublin, White Moose Cafe, Ireland

Luxury hotel bans social media ‘stars’

A hotel in Dublin has banned bloggers and social media influencers for their “sense of entitlement”.

ATR, 600, lease, Silver Airlines, Florida, USA, first, turboprop, Nordic Aviation Capital, deal, agreement

Nordic lessor eases ATR “comeback”

Nordic Aviation Capital and ATR sign a deal for 15 ATR 600s to be operated by a Florida-based carrier.

Swedish Exhibition & Congress Centre, Gothia Towers, Gothenburg, Mice, hotel, luxury, events, centenary

Swedish expo giant celebrates 100 years

Centenary events are planned this year at the Swedish Exhibition & Congress Centre and Gothia Towers.

Visit, Denmark, tourism, Billund, Legoland, lighthouse, castle, dune, tourism, art, advanture park, national park

Denmark beyond the capital: events in 2018

A lighthouse’s last stand, a new national park, an adventure park, art and jewellery, and a rollercoaster.

Jamaica, crime, shootings, gun, tourism, resorts, hotels, warning, advice

Tourists in Jamaica warned about shootings

A state of emergency is declared as tourists are advised to stay in their hotels and resorts.