Hotels use tech to make social connections

Using technology to take sharing to the next level

Hotels are thinking up different ways to take sharing to the next level, according to the Asian hotel booking site Manila’s Hotel H2O offers guests an RFID (Radio-frequency identification) bracelet that can be tied to their Facebook or Twitter accounts. The bracelet can automatically upload photos taken at various touchpoints around the hotel or inside the nearby Manila Ocean Park. And roaming staff members equipped with camera phones can take pictures at any location, and then upload them with a tap of the wristband.
Members of Starwood Hotels’ Preferred Guest program can access the social nature of the internet by using their Foursquare account. For instance, a guest at the Sheraton Dubai Creek Hotel & Towers in Dubai could check in on Foursquare, instantly earn 250 Starpoints, and be entered into a draw to win a five-night getaway.
When it comes to harnessing the power of Twitter, the Hyatt Hotel Group appears to be ahead of the pack, using it to view customer comments or questions and pass them to the right person. The @HyattConcierge account has over 27,000 followers, recently helping customers resolve various issues at the Park Hyatt Goa in India, the Andaz 5th Avenue in New York and the Hyatt at Fisherman’s Wharf in San Francisco.
[photo courtesy Hotel H2O, Manila]


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