Hotels use wine to attract more guests

But they’re doing it by stressing the half-bottle instead of the full one

Hotel restaurants are increasingly offering a midway choice between a glass of wine and having to drink the full bottle. Consequently, they are finding that the half-bottle option is increasingly popular with guests and offering it on the wine menu is filling a gap. Business guests in particular are wary of adding a full bottle to the expense account, yet want more than just one glass. Couples, meanwhile, can opt for two half-bottles of different wines instead of one of them having to drink a wine that the other one prefers. They can explore two wines at the same time.
“From an operational standpoint it’s hard to carry extremely precious wine by the glass,” says one hotel restaurant owner. “A lot of boutique winemakers offer a half bottles. It allows you to get something precious without spending a lot of money and that’s something that would be challenging by the glass. Once the bottle is open you have a day and a half with it.”
A half-bottle program can be publicised and used to promote the hotel, creating wine opportunities for the guests and pitching the restaurant above the competition.
Hotel Interactive


Check Also

Boston, Miami, flights, SAS, Copenhagen, USA, destinations, Trump, capacity, airline, Scandinavia, Nordic

SAS upgrades Boston, axes Miami

The Scandinavian airline says it is responding to rising summertime demand for Boston – but it is cancelling Miami to do it.

Flixbus, coach, bus, Denmark, Stockholm, crash, accident, Germany, Rostock, Linstow, autobahn, ditch, Berlin

Stockholm-Berlin via Copenhagen bus crashes

The Flixbus long-distance bus fell over on its side in Germany this morning, resulting in serious injuries.


3 SALES & OPERATIONS MANAGERS – Chinese, Italian & Spanish 7 OPERATIONS COORDINATORS – English, ...

airBaltic, Tallinn, flights, routes, Copenhagen, Stockholm, London, Oslo, Estonia, Baltics, Riga, Stuttgart, Malaga, Brussels

airBaltic to link Tallinn to all Nordic capitals

The Latvian airline is expanding its presence in Tallinn, announcing its first destinations for summer 2019.

Benjamin Smith, Air Canada, Air France, KLM, ceo, chief executive, appoint, unions, French, Analysis, airline, nationality

Unions angry new Air France CEO isn’t French

It is “inconceivable”, unions say, that Air France-KLM would name Air Canada COO Benjamin Smith.

(DK) Sales Representative – Copenhagen

LOT POLISH AIRLINES LOT Polish Airlines is a modern airline that connects New Europe with ...