Hotels with spas have higher ADRs, report proves

A spa brings a certain panache, especially in the luxury tier
Hotels with spas gain higher revenues, a new report finds. They have higher average daily rates than those without, the 2015 Trends in the Hotel Spa Industry report by PKF Consulting USA says.
“Our research doesn’t assume there’s cause and effect,” PKF managing director Andrea Foster says. “There could be numerous other factors at play accounting for the increase, including location, target market, overall positioning in the market and so on.”
The report does not measure the size of the difference, simply concluding that a property with a spa carries a premium in rates.
Having a spa tends to enhance a property’s appeal, and hoteliers who run properties with spas say they see a positive impact in average daily rate and guest experience, bringing return on investment.
A well-designed and well-managed spa has a positive effect on ADR, especially for incentive and other leisure-oriented groups. It brings a certain panache, especially in the luxury tier.
“For the luxury market, a spa is an absolute necessity,” says one GM, who singles out the wedding market as an example.
Hotel spas can also benefit from revenue generated by customers in the local community.
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