How agents can increase brand visibility

Young agents recommend combination of online and offline tools

It’s tough work for a travel agency to raise the visibility of the company brand and separate it from the high-profile brands of the tour operators and cruise lines they represent. Travel agency owners aged under 40 are interviewed for an article on how they create brand visibility. Battling against the widespread public perception that agents are a thing of the past, they say that traditional offline marketing tools remain important. Agencies can create a slogan and an eye-catching logo, but then they must keep this branding consistent, such as having a common colour scheme and style.
Travel agencies can then get out into the community, for example by sponsoring local public and charitable events. A common misconception among agents is that they don’t have to have just one initial sales pitch when meeting clients. Pitches can vary according to who the potential client is.


Check Also

Hurtigruten, Roald Amundsen, new, expedition, ships, vessels, cruise, Antarctica, Chile, South America, adventure, tourism, float out, Norway, construction

Hurigruten floats out new explorer ship

Roald Amundsen has innovative technology and a range of special features.

Frantzén, restaurants, Michelin, stars, Denmark, Copenhagem Stockholm, Sweden, guide, award, Geranium, Noma

More Michelin stars for Sweden and Denmark

Sweden has its first three-star restaurant, while both countries get new restaurants with stars.

SiteMinder, Ideas, hotels, white paper, robots, AI, artificial intelligence, hoteliers, future, tech, travel, guests, service, bookings

Hoteliers want – yet fear – robot-run future

Research shows that hoteliers know artificial intelligence is the key to guest personalisation.

Norway, tourism, incoming, inbound, travel, tourists, car, drive, Lofoten, rental, hire, danger, bend, photos, stop, park

Norway road agency buys safety vests for tourists

Tourists driving through scenic Lofoten will often stop at dangerous spots to take photos.

Helsinki, Tencent, technology, Chinese, social media, service, real-time, information, tourism, guide, WeChat

Helsinki partners with Tencent to woo Chinese

The Finnish capital launches a new partnership with the Chinese tech giant.

Helsinki airport, Chinese, China, routes, service, social media, hot water, alipay, unionpay, guides, language, help, wechat, youku, Sina Weibo

Finnish airports enhance service for Chinese

Free envelopes with discounts and New Year wishes are just the tip of the iceberg.