How agents can increase brand visibility

Young agents recommend combination of online and offline tools

It’s tough work for a travel agency to raise the visibility of the company brand and separate it from the high-profile brands of the tour operators and cruise lines they represent. Travel agency owners aged under 40 are interviewed for an article on how they create brand visibility. Battling against the widespread public perception that agents are a thing of the past, they say that traditional offline marketing tools remain important. Agencies can create a slogan and an eye-catching logo, but then they must keep this branding consistent, such as having a common colour scheme and style.
Travel agencies can then get out into the community, for example by sponsoring local public and charitable events. A common misconception among agents is that they don’t have to have just one initial sales pitch when meeting clients. Pitches can vary according to who the potential client is.


Check Also

Boston, Miami, flights, SAS, Copenhagen, USA, destinations, Trump, capacity, airline, Scandinavia, Nordic

SAS upgrades Boston, axes Miami

The Scandinavian airline says it is responding to rising summertime demand for Boston – but it is cancelling Miami to do it.

Flixbus, coach, bus, Denmark, Stockholm, crash, accident, Germany, Rostock, Linstow, autobahn, ditch, Berlin

Stockholm-Berlin via Copenhagen bus crashes

The Flixbus long-distance bus fell over on its side in Germany this morning, resulting in serious injuries.


3 SALES & OPERATIONS MANAGERS – Chinese, Italian & Spanish 7 OPERATIONS COORDINATORS – English, ...

airBaltic, Tallinn, flights, routes, Copenhagen, Stockholm, London, Oslo, Estonia, Baltics, Riga, Stuttgart, Malaga, Brussels

airBaltic to link Tallinn to all Nordic capitals

The Latvian airline is expanding its presence in Tallinn, announcing its first destinations for summer 2019.

Benjamin Smith, Air Canada, Air France, KLM, ceo, chief executive, appoint, unions, French, Analysis, airline, nationality

Unions angry new Air France CEO isn’t French

It is “inconceivable”, unions say, that Air France-KLM would name Air Canada COO Benjamin Smith.

(DK) Sales Representative – Copenhagen

LOT POLISH AIRLINES LOT Polish Airlines is a modern airline that connects New Europe with ...