Young agents recommend combination of online and offline tools
It’s tough work for a travel agency to raise the visibility of the company brand and separate it from the high-profile brands of the tour operators and cruise lines they represent. Travel agency owners aged under 40 are interviewed for an article on how they create brand visibility. Battling against the widespread public perception that agents are a thing of the past, they say that traditional offline marketing tools remain important. Agencies can create a slogan and an eye-catching logo, but then they must keep this branding consistent, such as having a common colour scheme and style.
Travel agencies can then get out into the community, for example by sponsoring local public and charitable events. A common misconception among agents is that they don’t have to have just one initial sales pitch when meeting clients. Pitches can vary according to who the potential client is.