How agents can increase brand visibility

Young agents recommend combination of online and offline tools

It’s tough work for a travel agency to raise the visibility of the company brand and separate it from the high-profile brands of the tour operators and cruise lines they represent. Travel agency owners aged under 40 are interviewed for an article on how they create brand visibility. Battling against the widespread public perception that agents are a thing of the past, they say that traditional offline marketing tools remain important. Agencies can create a slogan and an eye-catching logo, but then they must keep this branding consistent, such as having a common colour scheme and style.
Travel agencies can then get out into the community, for example by sponsoring local public and charitable events. A common misconception among agents is that they don’t have to have just one initial sales pitch when meeting clients. Pitches can vary according to who the potential client is.


Check Also

Finnai, CEO, executive, resign, Pekka Vauramo, oneworld

Finnair CEO resigns

Chief executive officer Pekka Vauramo leaves the airline to join a Finnish machinery company.

Cuba, Mexico, crash, accident, airline, air, plane, Cubana, Damojh, Havana, safety

Poor safety record alleged in Cuba air disaster

The same aircraft had already been banned from Guyanese airspace when suitcases were found in the toilets.

Ryanair, profit, forecast, 2018, 2019, outlook, Brexit, O'Leary, full year, unit costs, oil, fuel, staff, capacity, airlines, EU

Ryanair full-year profits up 10% despite scandal

The airline comments on overcapacity in Europe and the impact of both Brexit and higher costs.

airbnb, Denmark, tax, declare, homeowners, property, government, cap, limit, price, average, flat, house, users

Denmark cracks down on Airbnb tax evasion

In a world first, Airbnb will report property owners’ incomes directly to the Danish authorities.

Jet Airways, Modi, Europe, Mumbai, Manchester, UK, India, flights, routes, Heathrow, London, Delhi, connections, Asia

Jet Airways to link Mumbai and Manchester

It will be the first time the Indian and UK cities are connected with a direct service.

Europcar, Goldcar, merger, buy, acquire, loss, quarter, car hire, business, revenue

Europcar’s quarterly losses grow much wider

Europe’s largest car rental business posted a first-quarter loss of €21 million, but management says it's in line with expectations.