How hotels should keep websites updated

Hotels must stay in touch with local news and events

“There’s nothing worse than seeing a hotel website advertising something that took place six months ago,” this article in 4Hoteliers begins. It may seem obvious, but many smaller properties are guilty of this simple oversight.
The article recommends introducing a website-update schedule, including a regular effort at staying in touch with local events and news and recommending the best and the most unusual of them on the hotel site. Ideally there should be a team involved rather than an individual, as a wider range of interests will then be covered.
There’s one exemption however – if guests stay at the hotel specifically to get away from crowded events.
4Hoteliers
[pictured: InterContinental Carlton Cannes; courtesy IHG]