How tech can improve meetings and events

“Tech integration does not have to be expensive,” experts say
It is little surprise that 70% of event professionals believe that new technologies, such as sensory technology, will make events and meetings more interactive and engaging, as a new poll has found. But opinions differ on how this can be done.
The survey was commissioned by CWT Meetings & Events and London & Partners, the official convention bureau for London, ahead of IBTM World in Barcelona next week.
Over half of the 650 respondents questioned said that new technologies are not being used to their full potential in the meetings industry, while 77% agreed more could be done to integrate sensory technology – devices to stimulate the senses of sight, sound, taste, smell and touch –  into their projects.
Money appears to be a key reason why event professionals do not feature more sensory technologies, with more than half of respondents saying event technology is too expensive.
“Meetings and events are a crucial part of any organisation’s strategy and if industry professionals are to create truly unforgettable events they need to harness the power of new technologies,” said Tracy Halliwell, director of business tourism and major events at London & Partners.
“Tech integration does not have to be expensive and can be easily incorporated into meetings. New sensory technologies in particular can be very powerful tools that deliver tangible results and bring a brand new dimension to traditional meetings or events.”
Thierry Duguet, CWT Meetings & Events’ global marketing director, forecasts that “with advancements in technology, we will continue to see lower cost multi-sensory experiences being created. This includes the use of social media to engage with event attendees before, during and after an event – for example, a tweet wall where people can engage with event speakers in real-time.”
He added: “The value of sensory experiences is unlimited. If attendees have a lasting memory of your event, it leads to much better brand recognition. In a world where people are bombarded with 5,000 media messages every day and probably forget 90% of them – it’s still worth recognising the power of events which can stay with us for a lifetime.”
TTG Nordic

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