How to attract guests with mobile sign-in services

Hotels are starting to exploit new social media such as FourSquare and Facebook Places

Most business and leisure travellers are only just getting to grips with Facebook, Twitter and LinkedIn, and hotel executives are often making effective use of these plus the corporate blog. But the younger, cooler demographic is now experimenting with new social media tools such as FourSquare, Gowalla and Facebook Places. Hotels can take advantage of these “mobile sign-in services” to reach out to customers free of charge – if their busy marketing departments can afford the time.
FourSquare, for example, is designed for smart phones that use GPS technology, allowing signed-in users to tell their online community exactly where they are if they’re on the move. Users earn points by checking in to a particular location and, if they earn enough points, become a “mayor” of that location. Hotels could take advantage of this application by offering discounts to anyone who checks in at their location and further discounts if they happen to be a mayor.
Some smaller hotel chains and boutique hotels have started to use FourSquare as a free-of-charge marketing tool. But FourSquare may yet prove to be just another fad. Although it’s catching on quickly, it is not yet universal enough to guarantee its long-term survival against powerful rivals for this social-media niche, such as Facebook Places.
Hotel Interactive

x

Check Also

Air Italy, Italy, flights, plans, Meridiana, Qatar Airways, rebrand, India, A350-1000, Alitalia

Qatar backs Italy’s “new national carrier”

Air Italy will take on Alitalia. Qatar Airways also takes the world’s first A350-1000 and reiterates India plans.

Finnair, USA, Juha Järvinen, San Francisco, Chicago, extend, seasonal, routes, flights, Helsinki, Slush, Minsk, Helsinki, Belavia

Finnair extends key US routes, opens Minsk

Persuaded by demand, Finnair is extending the operating period for two US routes this autumn.

Visit Pacific, islands, Malmo, expo, talks, event, trade, travel, tourism, New Zealand, Australia, Fiji, Malmo live

Visit Pacific fair set again for Sweden

The colourful travel fair in Malmö will attract public and trade for presentations, discussions, meetings.

Interbus, Sweden, biofuel, green, bus travel, fleet, rubbish, trash, Roger Mathiasson, environment, road, travel, carbon

Nordic bus firm: “Green fuel creates new business”

Interbus cuts its carbon footprint by 90% by running a 65-strong fleet on green fuel.

ITB Berlin, Germany, 2018, expo, stands, trends, exhibitors, visitors, Egypt, Turkey, luxury, tech, travel, tourism

What’s in focus at ITB Berlin this year?

Stands and events at this year’s fair reveal some key travel trends.

Monaco, tourism, travel, representation. Nordic. Scandinavia, Sweden, Denmark, Norway, luxury, environment, green, glam

Monaco hires new representation for Scandinavia

The principality's tourism public relations will be handled by Schaffelhuber Communications.