Royal Caribbean, Geir Kronbæck, appointment, management, head, chief, Nordic, Scandinavia, Azamara, Celebrity, Hurtigruten, Nespresso, marketing, sales, Carlsberg, director, manager, CEO
Geir Kronbæck, Nordic general manager, Royal Caribbean (photo: Royal Caribbean Cruises Ltd.)

Hurtigruten director takes job at Royal Caribbean

Coming from jobs at companies like Carlsberg, Nespresso and Hurtigruten, Geir Kronbæck now leads RCL in Scandinavia.

Geir Kronbæck has been named as the new general manager in the Nordic region for Royal Caribbean Cruises, the world’s second largest cruise company.

Kronbæck comes from a background at well-known companies such as Carlsberg, Nespresso and, most recently, vice president for global sales at the Norwegian cruise and ferry line Hurtigruten.

Based at RCL’s regional Nordic office in Oslo, he comes to the job with a clear ambition to attract even more people to take up residence on board any of the group’s 50 ships that sail to all seven continents.

The worldwide cruise group owns companies and brands like Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisières de France, as well as 50% of TUI Cruises through a joint venture. It also bought a majority stake in Silversea this year.

“On a global basis, cruise is the fastest growing type of holiday, but it is an underestimated holiday option for too many in the Nordic region,” Kronbæck says.

“Our potential is huge, but at the same time the industry as a whole may not be able to fully convey why cruise is such an attractive holiday. Posing cruise as a real holiday option for even more people is something I really look forward to contributing to.”

High activity
The new Nordic chief arrives at a time of high activity in the group. Celebrity Edge is launching in November, Spectrum of the Seas in April, and there are another 10 ships on order. Celebrity is also going through a large-scale fleetwide modernisation.

This autumn, a new cruise terminal will be completed in Miami for $2 billion, and RCL Cruises is preparing to open a specially built destination, CocoCay in the Bahamas, in May 2019.

And, in 2019, Royal Caribbean Cruise Line will commemorate 50 years since it was founded by the Norwegian shipping companies Anders Wilhelmsen & Company, I.M. Skaugen & Company and Gotaas Larsen.

“We bring the best from our history as we now lay the foundations which, through close dialogue with our partners, will ensure continued future growth in Norway and the Nordic region,” Kronbæck says.

“In future, we will not only be able to meet but seek to exceed the expectations and demands of our customers and the world. That includes everything from the passengers’ vacation experience to sustainable environmental management.”

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