Hurtigruten hires cruise veteran for top job

Magnus Wrahme is senior vice president global sales

The Norwegian ferry operator Hurtigruten has hired a veteran of the cruise industry to oversee its global sales team. Magnus Wrahme is Hurtigruten’s new senior vice president for global sales. Wrahme previously held positions at Royal Caribbean and also, according to Hurtigruten, ran his own consultancy to assist both cruise companies and commercial enterprises with business development and tactical market entry.
“We’re extremely pleased to have Wrahme on our team,” Daniel Skjeldam, Hurtigruten’s chief executive, said. “His extensive experience from over 13 years in the international cruise industry and many years in other areas of tourism will be of great benefit to us in the future. International competition is tough and his global experience in this market, coupled with his broad network of contacts, will help put Hurtigruten even more firmly on the map.”
Wrahme commented about his appointment: “The world’s most beautiful voyage along majestic coastlines and a wealth of explorer style adventure products in polar waters gives Hurtigruten unique international sales potential. This will be a very inspiring task and I am pleased to join a brand with a truly global customer appeal.”
[pictured: Magnus Wrahme; courtesy Hurtigruten]