Hurtigruten invests in Chinese market

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Nordic cruise firm in deal for China-exclusive Antarctica expeditions
The Norwegian cruise and ferry company Hurtigruten is deepening its strategic relationship with Fliggy, the tourism brand of the Chinese e-commerce titan Alibaba.
The partners will offer five voyages to Antarctica exclusively for the Chinese market in 2019, as Hurtigruten strives to take a leadership position in China for expedition cruises.
“Expedition cruising is one of the fastest growing segments in the travel industry and China is one of the most dynamic travel markets in the world,” expains Hurtigruten CEO Daniel Skjeldam.
“Hurtigruten is a very good fit for Chinese guests, offering active and unique adventures to some of the world’s most spectacular destinations.”
The five voyages in 2019 follow four exclusive Antarctica voyages with Fliggy for Chinese passengers in early 2018.
“We’re excited to work with such a strong partner. Fliggy allows us to reach a large base of Chinese travellers seeking interactions with nature and wildlife bigger than themselves to put life into perspective,” elaborated William Harber, Hurtigruten’s president for China & Asia-Pacific.
The voyages will take place on Hurtigruten’s Midnatsol vessel, starting from Ushuaia, Argentina. Guests will “connect with their inner explorers” and experience the region’s incredible wildlife, the cruise line says.
In related news, Cruise Industry News reports that Hurtigruten’s first hybrid expedition ship is taking shape at the Montex Shipyard in Poland. The bow and superstructure is coming together and soon it will be towed to Kleven’s shipbuilding facility in Norway for outfitting ahead of a mid-2018 delivery.
Cruise Industry News