Hurtigruten to launch activities for kids

Norway-based cruise line to attract more families
Hurtigruten is looking to attract more families with the launch of a new children’s programme on three of its ships.
The Norway-based cruise line has traditionally been associated with catering more for adults – children are welcome on board but the line has no specific facilities. But Martin Julseth, director of product development, says this could change with the introduction of a Young Explorer programme.
“Three ships will be given their own explorer host, who will simplify what the expedition team do for seven to 13-year-olds,” he said at a recent global trade event in Norway.
This would not be a form of ‘kids’ club’ where parents drop off their children, as often happens with other cruise lines.
“Parents won’t be dropping the children off; they’ll be doing it with them,” he said. “We don’t have many kids now, but if we have the programme we can attract them.”
The new initiative will be launched in 2017 and be offered on the line’s millennium-class ships, Julseth said.
The focus will be on nature, wildlife and culture, part of Hurtigruten’s increasing emphasis on sustainability. The line currently offers 70 excursions to passengers, and those that are considered appropriate for the Young Explorer programme will be identified with a symbol in brochures.
“We won’t be offering hikes, but we will have things such as beach clean-ups,” Julseth added.
TTG Digital


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