Hurtigruten to offer “travel with meaning”

Norwegian line launches sustainability foundation
Hurtigruten has launched a new sustainability foundation, aimed at raising awareness and funds to help protect the environments of the habits its ships visit.
As part of Hurtiguten Foundation, chief executive Daniel Skjeldam tells TTG Digital that cash would be raised for “grassroots” organisations and charities, and the line will introduce volunteering excursions for passengers on every voyage.
“We want to offer travel with meaning,” he said. “By having guests, staff, partners and Hurtigruten friends from around the world joining forces, we aim to ensure that future guests can have the same unique experiences in these areas as guests of today.”
The line will focus on the Arctic, Antarctica and along the Norwegian coast. “We’ve been sailing in some of the most pristine waters in the world for almost 175 years, and we’ve seen the effects of climate change in these areas,” he said.
He gave the example of Svalbard, where he said Hurtiguten had noticed that the amount of ice covering the land had “decreasing dramatically”.
“There has been a huge change there in just a few years – we’ve seen polar bears struggling, because they can’t find seals as there’s no ice for the seals to live on. Our guests have noticed it too. We take our responsibility as an operator very seriously.”
Voluntary excursions for passengers will include beach cleans along the coast, which the line has already introduced on its Svalbard sailings.
“We have an initiative called ‘Clean up Svalbard’ where we tell guests they can take part in the clean-up, and we bring back all the items on the beach and ship them out. There is so much litter that washes up – it’s heart-breaking to watch polar bears having to pick their way through plastic bags and bottles. We’ve seen that guests like to help out in changing this.”
TTG Digital


Check Also

Norwegian, complaint, Facebook, airlines, respond, poem, fee, name change, ticket, service

Norwegian replies to poetic complaint with a poem

The airline has been praised on social media for its response to a rhyming complaint.

Norwegian, loss, Soth America, strategy, Brazil, Argentina, plan, coast, flights, aircraft

Norwegian: first Argentina, next Brazil. Genius or madness?

The Nordic low-cost carrier is embracing growth in South America as its capacity rises rapidly. But it’s also falling heavily into debt.

Norwegian, flights, routes, South America, Brazil, Argentina, low-cost, budget, Australia, Perth

Norwegian reveals more South America plans

The airline plans flights between South America and Asia, and is also in talks to launch low-cost flights in Brazil.

Norwegian, Boeing 737-800, delivery, final, MAX, aircraft, type, low-cost, long-haul, flights

Norwegian’s last 737-800 delivery as MAX era starts

The airline takes delivery of its 100th direct-buy Boeing 737-800, an aircraft type that is already being replaced.

Hurtigruten, Roald Amundsen, new, expedition, ships, vessels, cruise, Antarctica, Chile, South America, adventure, tourism, float out, Norway, construction

Hurigruten floats out new explorer ship

Roald Amundsen has innovative technology and a range of special features.

Norwegian, loss, Soth America, strategy, Brazil, Argentina, plan, coast, flights, aircraft

Norwegian posts €30.7mn full-year loss

The negative result was influenced by global expansion, fleet renewal and other costs.