IAG challenges Air France-KLM in Paris

IAG, level, airline, new, Long-haul, transatlantic, usa, barcelona, Paris, flights, travel, base, aircraft, order, expand, Orly

IAG

Low-cost long-haul Level reveals four new routes

Pleased with its new low-cost long-haul unit’s performance in Barcelona, International Airlines Group is now taking Level to a bigger stage, to challenge the strength of Air France-KLM and its own new millennial-focused carrier Joon in Paris.

Level will launch four new routes from Paris Orly Airport from next July, to Montreal, New York and the French overseas territories of Guadeloupe and Martinique.

Tickets went on sale yesterday with one-way fares from €99 to Montreal and €129 to New York, says IAG, which is also the parent of British Airways, Iberia, Aer Lingus and Vueling.

Chief Executive Officer Willie Walsh revealed that Paris won over Rome as a second base for Level, which operates single-aisle Airbus aircraft. He also stressed, “We believe long-haul, low-cost routes can be profitable.”

Strategic defence
Level is designed to help IAG defend its markets against other discount long-haul operations, including Norwegian. The latest news also comes as Air France prepares to roll out Joon.

Level aims to have 30 planes by 2020, from two at the moment and three on order. It is reported to be looking at the second-hand aircraft market, though it missed out on acquiring Air Berlin’s planes. Besides its transatlantic routes, it may add flights to Asia by 2022.

Related stories

Norwegian vs. BA in transatlantic battle

IAG to go head-to-head with Norwegian

LCCs boost legacy airlines’ outlook

x

Check Also

Norwegian, SEPLA, union, Spain, Ialy, bases, pilots, CBA, agreement, deal, Icelandair

Norwegian, Icelandair make deals with pilots

Separate agreements are signed with a union in Iceland – and unions in Spain and Italy.

Aviator, ground handline, Wideroe, lose, customer, Air France-KLM, Norway, airports, security, baggage

Airport handler Aviator loses major airline

The pan-Nordic airport handling provider loses a contract with an important customer to a competitor.

Iberia, London, Madrid, flight, Nicaragua, Managua, new, route, Central America, beach, adventure, trekking, surfing, Granada, tourism, travel

Iberia confirms new route to Nicaragua

Nicaragua is becoming a popular adventure and cultural tourist destination.

Gunnar Garfors, Norwegian, record, fly, round the world, airlines, flights, Sydney, Emirates, Iberia, Copa, Qantas, Dutch

Norwegian man sets round-the-world record

Passenger sets new Guinness World Record for travelling the world on scheduled flights.

Norwegian, France, Spain, Albania, Tirana, Bergen, Oslo, summer, 2018, Ibiza, Paris, Bastia, Corsica, flights, routes

Norwegian adds routes from Norway

Both year-round and seasonal routes are added to the low-cost carrier’s home network.

Norwegian, toilet, abort, return, Oslo, Munich, plumbers, working, fix

Sixty plumbers can’t fix Norwegian’s toilets

An aircraft carrying plumbers on a working trip from Oslo to Munich is forced to turn back.