Iceland budget carrier to add transatlantic routes

Wow Air pressing ahead to link US and Europe via Iceland
Wow Air is continuing with its plan to connect the United States and Europe via Iceland. The low-cost airline is in talks to buy two Airbus A321s, which will give it more trans-Atlantic destinations and boost its standing in the low-cost long-haul market.
The two planes will bring Wow Air’s fleet to seven and will fly new routes to North America from spring 2016, adding to the existing Boston and Baltimore-Washington destinations.
Wow aims to get around the tough transatlantic competition and longer flying times by flying via its Iceland hub using smaller, cheaper planes than, say Norwegian.
“We will be adding a couple of A321s,” Skuli Mogensen, the carrier’s founder, owner and chief executive, said, declining to reveal who they were in talks with to buy them. “When we go into a market, we have become more and more confident that we can, with the low prices, do enough stimulation to grow the market sufficiently.”
Wow Air is targeting 1.3 million passengers in 2016 and 6 million (and more than 30 aircraft) by 2020, up from 750,000 this year.


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