IHG plans new brand for China by 2013

InterContinental Hotels creating high-end brand with Chinese in mind

The world’s top hotel company plans, in 2012 or 2013, to open a new brand created especially for the Chinese market. One of the company’s executives confirmed IHG’s intentions this week in an interview with Reuters. The as-yet-unnamed high-end brand will aim to attract business travellers as well as Chinese state officials travelling across the country. It is with the latter guests in mind that IHG has conducted extensive research to help reshape services – for example a grand hotel lobby to cater to Chinese preferences for luxury, an all-day Chinese restaurant, a smaller bar and a bigger teahouse.
“There are thousands of years of history that have shaped their culture, their backgrounds and their beliefs — the way you should arrive at a hotel and be treated, it’s just different,” the executive said.
Besides the premier tier of cities, the new brand will also be placed in fast-growing second- and third-tier cities with good travel connections. Certain other international hotel companies have already announced new luxury brands for China, such as Hermes International‘s new Shang Xia, launched in September 2010. IHG has 145 hotels in China and the firm launched its boutique brand, Hotel Indigo, in Shanghai late last year.
Reuters
[pictured: Beijing Parkview Wuzhou]

x

Check Also

IHG, voco, new, brand, luxury, individual, intercontinental, hotels, service, Regent, Convivio, portfolio, Foncière des Régions, UK, Europe, Australia, launch

IHG’s “charming” new upscale brand

voco will combine the informality of an individual hotel with all the benefits of being part of the group.

IHG, sign, deal, Pattaya, hotels, eastern seaboard, Thailand, Ratanakorn Asset, Rayong, Kao Lak, Phuket, Koh Larn, Samui

IHG bets on Pattaya and eastern Thailand

The hospitality giant signs up for eight new hotels in one go, spotlighting Thailand’s changing eastern seaboard.

Principal, IHG, buy, brand, luxury, hotels

InterContinental boosts luxury hotels in UK

IHG says it will become the largest luxury hotel operator in the UK after a new deal.

Regent, IHG, buy, purchase, brand, Asia, Europe, luxury, travel, stay, hotels, chain

IHG deepens luxury presence with Regent

InterContinental Hotels Group has big plans for Regent Hotels & Resorts after buying a 51% stake.

IHG, Karin Sheppard, appoint, management, Europe, managing director, new, Australia, Danish, Aarhus

Dane appointed IHG’s MD for Europe

Karin Sheppard returns to Europe after more than 15 years' IHG experience in different markets.

Scandic, Restel, hotels, business, buy, Finland, chain, biggest, M&A, cumulus

Scandic is Finland’s biggest hotel operator

Scandic Hotels finally completes purchase of Restel and Cumulus