First will be a newly constructed hotel in Hamburg
InterContinental Hotels Group, one of the world’s biggest hotel companies, has concluded a multi-development franchise agreement with a partner in Germany to develop five hotels across the country.
IHG plans to double the number of its hotels in Germany by 2020. It currently has 61 hotels open in the country with a further 16 in the pipeline. Its expansion will be driven by growth in a number of primary and secondary cities.
The first hotel under the agreement with Bierwirth & Kluth Hotelmanagement GmbH will be the Holiday Inn Hamburg – City Nord. It will be a newly constructed 297-room hotel featuring IHG’s Open Lobby Concept, scheduled to open in the third quarter of 2016.
As the first IHG hotel to serve Hamburg Airport, it is set to attract a mix of leisure and business guests due to its location in one of the city’s best-known business parks.
This is IHG’s sixth “multiple development agreement”, continuing the momentum of the growth of the company’s brands in Europe. The hotels signed under this agreement will include up to four brands – Hotel Indigo, Crowne Plaza, Holiday Inn and Holiday Inn Express. IHG says this will give the franchisee the flexibility to match the right brand with the right location.
Robert Shepherd, chief development officer for Europe: “Germany is a priority market for IHG and we see significant headroom for growth there. MDA agreements are proving to be a success in Germany and we’re really excited to be working with Bierwirth & Kluth Hotel management GmbH for the first time on this latest deal.”
[pictured: Holiday Inn Hamburg – City Nord; image TAS KG]