IHG to create new brand for China

Company expects Chinese market to be double the size of US market by 2039

InterContinental Hotels Group plans to cement its confidence in the Chinese hotel market by launching a new brand by the end of the year.
The new upper mid-scale hotel brand, as yet unnamed, is being created especially for this most promising of emerging markets. The company aims to position it between its high-end Crowne Plaza brand and the luxury InterContinental brand.
As reported, IHG plans to more than double the size of its operations in the booming emerging markets of China, India and the Middle East in the coming years. The company expects China to replace the US as the world’s biggest hotel market by 2025 and grow to twice the size of the US market by 2039.
Business Traveller Asia-Pacific
[pictured: Shanghai Anting Golf, one of six Crowne Plaza properties so far in Shanghai]


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