Importance of face-to-face meetings in ROI

Curbing business travel can reduce a company’s profits for years

A recent survey of econometric analysis and executive opinion published by has confirmed the magnitude of business travel ROI: for every dollar invested in business travel, companies realize $12.50 in incremental revenue. Curbing business travel can reduce a company’s profits for years. The average business in the US, for example, would forfeit 17% of its profits in the first year of eliminating business travel. It would take more than three years for profits to recover.
Both executives and business travelers estimate that 28% of current business would be lost without in-person meetings. They also estimate that roughly 40% of their prospective customers are converted to new customers with an in-person meeting compared to 16% without such a meeting.
[pictured: Lufthansa Business Class]


Check Also

Star Alliance, airlines, digital, technology, share, data, members, mobile, app, website, seat, book, interoperability

Star Alliance improves digital inter-usability

The alliance creates a digital services platform for customers using more than one member airline.

Infare, Harald Eisenaecher, appointment, management, Lufthansa, Sabre, airfare, pricing, intelligence, technology

Top executive joins Danish airfare intelligence firm

Danish provider of intelligence worldwide appoints Sabre and Lufthansa veteran.

Sunexpress, Lufthansa, Lithuania, Vilnius, Airbus, lease, Avion, Turkish Airlines, Antalya

Lufthansa venture to lease Lithuanian planes

Joint venture between Lufthansa and Turkish Airlines to lease five A320s from Vilnius.

Billund Airport looks ahead to busy 2018

Western Danish airport smashes new records for 2017

Lufthansa beats Ryanair as Europe’s top airline

Lufthansa Group as a whole carried 130 million passengers in 2017

Bergen two new routes, Billund one

Air France and Wizz Air announce fresh expansions