Indonesia aims at homestay boom

Thousands targeted especially in ‘New Bali’ destinations
Together with a move to improve accessibility and increase seat capacity by two million this year, the Indonesian Ministry of Tourism has launched a homestay development program to boost accommodation supply.
“We are developing connectivity into and within Indonesia, so we need to be prepared with the accommodation facilities, especially in the 10 ‘New Bali’ destinations we are focusing on,” the ministry’s Hiramsyah Thaib said at the recent Hotel Investment Conference Indonesia in Jakarta.
The homestay model is chosen as it involves less investment, is quicker to put in place and will empower the community, according to Hiramsyah. “Besides, we will not be selling only rooms but also the village tourism experience.”
The government has set up loan schemes for anyone interested in developing homestays.
The goal is 50,000 homestay accommodations by 2019, 30,000 of which are targeted in the 10 new development areas of Toba (North Sumatera), Tanjung Kelayang (Belitung), Tanjung Lesung (Banten), Kota Tua and Pulau Seribu (Jakarta), Borobudur and the surrounding areas (Jogjakarta-Solo-Semarang), Bromo-Tengger-Semeru (East Java), Labuan Bajo (Komodo, East Nusa Tenggara), Mandalika (Lombok, West Nusa Tenggara), Wakatobi (Southeast Sulawesi) and Morotai (North Maluku).
“Today’s millennials look for alternatives to the [usual] accommodations, and they look for experiential stays,” Hiramsyah explained.
TTG Asia


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