Indonesia partners 21 European tour operators

Ministry: “These operators will promote our brand”
Indonesia’s Ministry of Tourism is investing 15 billion rupiah (€1 million) this year in joint tourism promotions with 21 European tour wholesalers to boost arrivals to the country.
“Tour operators in Europe have a big influence on travellers’ destination choices,” Arief Yahya, the country’s minister of tourism, said. “Data showed that 70% of European travellers use tour operator services. Therefore it is important that we do hand-in-hand promotions with them.”
I Gde Pitana, deputy minister for international tourism marketing, added: “This is the first joint promotional effort with European tour operators that the tourism authority has done on such scale. With the joint promotion agreement, these operators will promote our brand, include Indonesia in their catalogues, websites and social media, and include Indonesia in different events they participate in.”
Pitana declined to disclose the investment of each individual tour operator, but said it was a “50:50” investment scheme. The operators chosen either have an existing office in Indonesia or have partnered Indonesian DMCs.
Indonesia is aiming for more than a million arrivals from Europe this year, up from 893,000 arrivals last year.
TTG Asia

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