Indonesia partners 21 European tour operators

Ministry: “These operators will promote our brand”
Indonesia’s Ministry of Tourism is investing 15 billion rupiah (€1 million) this year in joint tourism promotions with 21 European tour wholesalers to boost arrivals to the country.
“Tour operators in Europe have a big influence on travellers’ destination choices,” Arief Yahya, the country’s minister of tourism, said. “Data showed that 70% of European travellers use tour operator services. Therefore it is important that we do hand-in-hand promotions with them.”
I Gde Pitana, deputy minister for international tourism marketing, added: “This is the first joint promotional effort with European tour operators that the tourism authority has done on such scale. With the joint promotion agreement, these operators will promote our brand, include Indonesia in their catalogues, websites and social media, and include Indonesia in different events they participate in.”
Pitana declined to disclose the investment of each individual tour operator, but said it was a “50:50” investment scheme. The operators chosen either have an existing office in Indonesia or have partnered Indonesian DMCs.
Indonesia is aiming for more than a million arrivals from Europe this year, up from 893,000 arrivals last year.
TTG Asia


Check Also

Emirates, Ryanair, Flybe, Austrian, Virgin, British Airways, easyjet, American Airlines, airlines, load factor, PLF, fullest, planes, aircraft, environment, business, profit

Airlines with best and worst load factor

Flying planes full makes airlines far more profitable, and it’s better for the environment.

Svart, hotel, Svartisen, environment, energy positive, carbon neutral, glacier, Bodo, Norway, stay, circular, Snøhetta, design, architecture

World’s first energy-positive Arctic Hotel

A Nordic firm of architects has designed a future hotel that will produce more energy than it uses.

Delta, airlines, United, American Airlines, pay, pilots, bonus, wage, profit share, usa, captains

Airline gives employees $1.1bn

Delta Airlines is being generous, and people working for its competitors are not too happy.

Avinor, Oslo, airport, Gardermoen, ski, equipment, baggage, rules, dates, busiest, winter holiday, fly

Busiest winter dates to fly from Oslo

Hundreds of thousands of passengers will be using Oslo Gardermoen in the next couple of weeks.

Deutsche Bahn, DB, delay, storm, compensation, passengers, stranded, climate change, Spiegel, trees, branches

Deutsche Bahn “twists” climate change

German media accuse rail operator of exploiting climate change to avoid blame for delays.

Hoseasons, sale, Wyndham, rentals, holiday, vacation, business, M&A, hotel, Europe, private equity, James Villa Holidays,, Landal GreenParks, Novasol

Wyndham sells European business

The US hospitality giant sells its European business to a private equity firm for $1.3 billion.