ITB 2019 partner revealed before 2018

Malaysia announced as ITB Berlin official partner country
With even the official partner for the 2018 edition as yet unconfirmed, Malaysia has been named as ITB Berlin’s official partner country for 2019, in an official contract signing at ITB China yesterday.
“Our long-term target is to achieve 36 million tourist arrivals and RM168 billion (€35.6 billion) in receipts by the year 2020, based on the Malaysia Tourism Transformation Plan,” Mohamed Nazri bin Abdul Aziz, the country’s minister of tourism and culture, explained. “Building up to this year will be very much like a ‘crescendo’, which is why we wanted to plan a major partnership with ITB Berlin in 2019.”
The 2019 Official Partner Country project is part of a broader plan by Malaysia to increase awareness of the natural and human assets across the country over the coming years.
Kinabalu National Park, Gunung Mulu National Park, George Town and the archaeological heritage of the Lenggong Valley are four of the UNESCO World Heritage sites in Malaysia that will be highlighted.
Negotiations are still underway with several suitors for the 2018 edition of ITB Berlin and the partner is expected to be announced shortly.
TTG Asia

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