ITB Berlin: focus on Mongolia – and 185 other countries

Trade event to be “strong marketplace in turbulent times”
More than 10,000 exhibitors from 186 countries are booked up for the 49th edition of ITB Berlin, each of them offering visitors an overview of travel products and services from around the world and of growth-intensive niche markets.
The event will take place on March 4 to 8, in a display area covering 26 halls. Overall, more than 100,000 trade visitors are expected to attend the world’s largest travel trade show, and during the weekend members of the public will be able to book their holidays directly with exhibitors.
The focus this year is on Mongolia, the show’s official partner country. In Hall 26c, in an area occupying twice that of last year’s event, 30 exhibitors from Mongolia will have information about their products and services and in Hall 4.1 will be exhibiting sustainable tourism products. Mongolian hospitality will also greet visitors in a large yurt at the southern entrance to the show.
Also this year, in partnership with National Geographic and for the first time, ITB Berlin will present the World Legacy Awards in recognition of sustainable tourism projects.
In 2014, according to estimates by Messe Berlin, business concluded by exhibitors amounted to €6.5 billion. The ITB Buyers Circle will be expanded, the first Buyer Seller Speed Dating event will take place to give exhibitors’ business an extra sales boost, and the ITB Convention will be debating important industry topics.
TTG Nordic
[pictured: Mongolian musicians with ITB and Mongolian tourism officials at ITB Berlin press briefing; photo courtesy Messe Berlin]