ITB China to debut in May 2017

Agreements signed today for another ITB offshoot
Agreements are being signed today for the birth of another ITB offshoot, an annual ITB China to be held in Shanghai in May from next year onwards, TTG Asia reports.
Full details are not yet available but the China show is expected to be under the charge of Messe Berlin Singapore, which has been organising ITB Asia in Singapore since 2008.
An official press release only had the following details buried in the ninth paragraph: “Starting in May 2017, ITB China will take place annually in the pulsating mega city of Shanghai. The world’s leading travel trade show will provide China’s fast-growing travel market with its own platform, which is the combined product of strong partners. Corresponding agreements will be signed on March 9, day one of ITB Berlin.”
TTG Asia understands that PATA is in discussion with Messe Berlin Singapore for possible cooperation on the show, given the association’s strong ties and involvement in China’s tourism industry.
Singapore Tourism Board’s CEO Lionel Yeo did not respond to an email query on any impact ITB China might have on ITB Asia in Singapore.
TTG Asia


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