Jammu and Kashmir, India, tourism, visit, promotion, marketing, travel, golf, film
Jammu and Kashmir

Kashmir builds tourism with film and golf

The scenic Indian state of Jammu and Kashmir is fighting negative stereotypes to attract visitors.

Travel businesses in scenic Jammu and Kashmir are keen to reverse the sagging tourism fortunes of the state in India, which has been hit by occasional incidents of insurgency in the last three years.

As part of its efforts to spread the message that the valley remains safe for tourism, the state tourism department recently hosted the 64th annual convention of Travel Agents Association of India, the first time this major trade event has been held in the state for more than 30 years, TTG Asia reports.

“We expect that after hosting this convention, which has witnessed participation from agents [across] India, tourist arrivals will increase in the state multifold and dispel the myth that the destination is unsafe for tourists,” said Sunil Kumar, the association’s president.

Some 7.3 million tourists visited Jammu and Kashmir in 2017, down from 8.4 million in 2016 and 9.2 million in 2015.

“The international tourist arrivals in Kashmir at present are minimal, though there is an increase in demand from markets like the Middle East, Southeast Asia and Bangladesh,” said Zahoor Qari, chairman of the association’s Jammu & Kashmir chapter.

“However, the travel advisories issued by the US and Europe are the main challenge to attract tourist arrivals from these key-source inbound markets.”

Film and golf
Film tourism has been identified as a key area that could bolster the travel sector in the Kashmir Valley, with chief minister Mehbooba Mufti visiting several Indian states last year with industry representatives, holding meetings with tour operators, agents and movie stars.

Golf is another promising area, with Rajan Sehgal, president of the India Golf Tourism Association saying, “Kashmir boasts world-class golf courses. If international golfing events are organised in the state, it will result in attracting many international golfers.”

Related stories

India raises adventure tourism profile

Icelandair to fly to India in 2019

India’s Taj Mahal to cut visitor numbers


Check Also

Hapag-Lloyd Cruises, shipyard, expedition, ships, vessels, cruise, Arctic, Antarctica, Amazon, adults-only, tui, order, vard

Hapag-Lloyd to add ‘adults-only’ expedition ship

Now three new expedition ships are to be built in Norway for the TUI-owned cruise company.

Seabourn, Cruise, ships, vessels, submarines, boats, Zodiac, kayak, Arctic, Antarctica, expedition cruise, market, companies, lines, Ponant, Silversea, trend

Seabourn signs up for expedition ships – with subs

Seabourn Cruise Line joins an increasingly crowded market of lines getting into expedition cruising.

India, Australia, deal, agreement, open skies, capacity, expand, airlines, business

Australia and India agree open-skies deal

The new agreement levels the playing field for each other’s airlines for access to airports in both countries.

Okinawa, Visitors Bureau, cvb, Japan, travel, islands, Asia, beach, culture, visit, connectivity, flights, airport

Connectivity drives record arrivals in Okinawa

Direct flights and increasing port calls are pushing up numbers, raising the prospect of travel from nearby Asian nations.

Jet Airways, India, delivery, MAX, 737, Boeing

Jet Airways takes India’s first MAX, makes new order

The Indian airline has become the first carrier in India to fly the improved 737. And now it has upped its total for the MAX again, to 225.

bedbugs, travel, tourism, spread, mosquitoes, diseases, virus, holiday, Norway, Norwegian Institute of Public Health

Norway issues holiday bug warning

Tiny pests like bedbugs and mosquitoes can ruin your holidays, the Norwegian Institute of Public Health warns.