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Image: Veovo Technology

Keflavik expands passenger flow tech

The often congested Icelandic airport is deploying further solutions from Veovo Technology in an effort to ensure smooth travel.

With five-fold growth in just the last nine years and 10 million passengers predicted this year, Iceland’s Keflavík International Airport is one of Europe’s fastest-growing tourist and transit destinations, despite signs of a recent growth slowdown.

The airport, which is the primary hub for the recently merged Icelandair and WOW air, says it wants to ensure smoother passenger flows as volumes remain high.

To ease the challenges, Isavia, Iceland’s national airport and air navigation service provider, has announced plans to expand the Veovo Flow Management solution throughout the airport.

The technology, which consists of sensors and “advanced deep learning algorithms”, will provide “a cohesive picture of how passengers move through and use the airport, enabling more informed operational and business decisions,” Veovo says from its office in London.

Initially implemented at check-in and security in 2016, the tech provides waiting time and occupancy figures to help meet service level agreements and alleviate overcrowding.

In parallel, the airport also deployed Veovo’s Airport Management System for operational visibility to enhance resource management. Together, the solutions ensure that wait times and flight information are communicated on screens and a mobile app, keeping passengers informed.

“We use the data to see when levels of service are breached and to find out the reasons,” explains Keflavík Airport’s Guðmundur Karl Gautason.

“This has helped us identify the problems we had with our work shifts starting too late. Before implementation, we did not have this information at hand to actually be able to quantify the problem. Now we are able to make more informed decisions and anticipate problems before they arise.”

Big data
With the extended roll-out, Keflavík will have a detailed view of passengers’ movement patterns, from the moment they arrive until boarding the plane. The airport will then also be able to extract any combination of data, both real-time and historical, for all areas, broken down per flight.

Veovo says that this information will increase understanding of how disruptions or changes affect standard behaviour, allowing the airport to improve operations in areas of interest. This could include optimising operational resource allocation, including bus usage or gate allocation, and improving the layout of existing facilities, including positioning of signage and for guiding physical expansion plans.

The airport’s retailers will also be able to fine-tune their services with improved staffing, tailor product placement and variety and benchmark performance for continual improvement.

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