Kenya suspends $100mn ad campaign on CNN

Commentator describes Kenya as “hotbed of terror”
The Kenyan Tourism Board has suspended its $100 million advertising campaign with US broadcaster CNN, after a commentator described Kenya in a report as a “hotbed of terror”.
Kenya is suffering a three-year drop in tourist numbers and, as reported, flag carrier Kenyan Airways is struggling. Somalia-based terror group Al Shabaab has launched a number of attacks in Kenya since 2012.
The recent visit of US President Barack Obama drew much attention to the country, but Obama himself criticised its corruption levels, repression of sexual minorities and poor treatment of women.
Previously, the tourist board and CNN had agreed to a one-year deal to help revive the tourism sector. The board, more accustomed to marketing Kenya’s famous safari and beach holidays, said it was reacting to “misrepresentation of the country’s status.”
Business Daily Africa quoted chief executive Muriithi Ndegwa as saying: “Some narrative adverts were already running on CNN as we planned launch of above-the-line TV campaigns with them but we suspended all of that.”
Fortune / Business Daily Africa


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