Mobile, millennials, wellness and pleasing business travellers
Mobile, millennials, wellness and pleasing business travellers are among the trends hotels must keep track of globally in 2015, according to panellists at a recent webinar, The Guest Experience: Top trends to look for in 2015.
Hotel companies are scrambling to cater to the new millennial generation, as brands like Marriott International’s Moxy try to grab their attention. This and other brands are being created for people who with a youthful attitude toward travel. They are often more accessible and have more affordable prices.
Related to this, hotels must keep their mobile booking channels up to date and more bookings occur via handheld devices. Mobile technology will evolve in 2015 as Starwood, for example, works closely with Apple on on-property technology such as sending notifications to guests’ watches when their room is ready. Guests would then open the room by tapping the watch against the door lock.
Pleasing busy and demanding business travellers will continue to be an issue. This might include providing chargers for multiple devices, upgrading bandwidth as well as offering cables, and the expensive process of upgrading older properties.
Health and wellness is another trend for hotels, with some companies launching new brands, such as InterContinental Hotels Group’s new Even brand. Hotels are starting to provide healthy eating for guests arriving late at night. Some are even offering Yoga breaks during corporate meetings.
[pictured: Riad Kheirredine, Marrakech]