The airline’s latest gimmick is for passengers to use augmented reality via an app to check the size of their carry-on bags.
Passengers with a smartphone camera can, from today, use augmented reality via an app to solve a regularly contested issue – if their hand luggage is the right size before trying to carry it on board.
Known for its social media and mobile-tech innovations, KLM is the airline behind the new service. Its AR hand baggage check uses a transparent, virtual KLM suitcase that indicates the permitted dimensions for bags and light suitcases on board its planes.
AR technology in the KLM App for iOS users makes it possible for a virtual image to be placed over the real image and used interactively.
This makes it easy for passengers to check at home whether their carry-on bags are of the correct size.
AR from Apple
The app uses Apple’s AR technology, and KLM says it is also one of a group of companies that use Apple’s augmented reality technology to provide customer services.
The airline “will continue to develop and improve the service in the future, so that it grows in line with the latest AR technology available”.
“By harnessing the potential of AR, KLM is taking the next step in terms of digital service provision,” declares Pieter Groeneveld, senior vice president for digital services at Air France-KLM.
“With the AR hand baggage check, passengers can now see at a glance whether their hand baggage is the correct size. By offering this service, we are placing the needs of our customers first. We also continue to be pioneers of innovation in our passengers’ best interests.”
The new service follows other KLM AR initiatives, such as the 360-degree display of a Dreamliner aircraft in the app, or the KLM Houses App which has gone live with a new application where it is possible to experience the story of Dutch aviation pioneer Anthony Fokker through augmented reality.
KLM says its main app has been downloaded millions of times and has more than 100,000 active users daily, adding that 70% of its users are logged in permanently and use the app several times a month.