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A scene from the new film (image: KLM)

KLM launches VR movie series

Travelling from home is not necessary, as the airline releases the first of three new virtual reality explorations.

Starting today, if would-be travellers are in the mood for a faraway trip, they won’t even have to leave home to enjoy the experience.

With KLM’s new iFly virtual reality, ‘passengers’ can now take a virtual trip. The online platform uses VR to “let visitors experience a near-lifelike journey”, the tech-centric airline says.

KLM says it wants to inspire people to travel and discover the world with the help of this latest technology.

iFly VR captures some of the most beautiful places in the world in 360 degrees and is hosted by the ‘fearless chef’ Kiran Jethwa.

In the first of three editions, Jethwa takes viewers to the Thai jungle where he heads off in search of the world’s most remarkable coffee beans.

“By introducing virtual reality, KLM is again blazing a new trail to inspire people and give them the ultimate experience,” says Boet Kreiken, the airline’s executive vice president for customer experience.

“Our digital iFly magazine reaches millions of people. With the help of iFly, we are constantly looking for new ways to inspire people to discover the world.”

In the first episode, Jethwa guides his viewers through the production process of coffee produced with the help of elephants, from coffee bean to steaming cup. The virtual reality experience ensures that this is experienced up close, putting you literally face-to-face with these beasts.

Tech reputation
KLM has a reputation to uphold when it comes to applying technological innovation and social media, something it aims to continue with these travel videos with a 360-degree views, which it claims are “nearly as impressive as real travel”.

The new film, which includes rides across rivers and sitting among the locals at a ceremony, walking through the rainforest and meeting indigenous tribes, can be experienced with VR glasses or on a tablet or smartphone.

KLM’s next iFly VR production will take place in Hawaii.

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