KLM takes next social media step

Airline flight info now on Twitter and WeChat
KLM says it is now offering its customers around the world booking confirmation, check-in notification, boarding pass and flight updates in ten languages on Twitter and WeChat.
Always up for taking strategic social media steps, the Dutch carrier says “this makes information easy to find in a single place, so it is available at the airport, en route or at home.” Customers can also contact KLM’s social media service agents 24/7 via Twitter and WeChat.
The new service is available to all KLM customers who book tickets or check in via KLM.com and opt-in to receive information via Twitter or WeChat. The roll out starts this week and the service will be more widely available in the coming weeks.
In 2016, KLM was the first airline to offer flight documents and information via Messenger. Now, it is first again on Twitter and the first airline outside China offering flight info on WeChat.
“After Messenger, offering KLM flight info on Twitter and WeChat is a perfect addition to KLM’s social media strategy,” said Pieter Elbers, KLM president and CEO.
“KLM now takes her social media service to the next level, offering customers the choice of their own favourite channel. And by doing so, we continue to be an aviation pioneer.”
TTG Nordic

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