KLM updates 3D strategy game

Aviation Empire Platinum is also good marketing tool
KLM Royal Dutch Airlines and All 4 Games have partnered to overhaul the strategic airline game Aviation Empire, where players can “conquer the world” by using their business instincts. Aviation Empire Platinum is available for iOS and Android.
KLM first launched Aviation Empire in June 2013. Developing a game was “a logical next step in KLM’s digital evolution”, according to Tjalling Smit, senior vice president for e-commerce at Air France KLM, as gaming “gives us the opportunity to connect to an additional group of customers that might not know KLM yet”.
He added: “I believe that there is still a lot of potential in Aviation Empire, given the fact that the game has been downloaded 1.7 million times already and has been rated with 4+ stars.”
Aviation Empire Platinum is a 3D strategy game in which players run their own airline. The challenge is to run a profitable airline and conquer the globe.
Players can invest in a well-maintained and up-to-date fleet, create a lucrative network with international destinations and build airports with all kinds of facilities to make their passengers happy.
They can choose to play the game within KLM’s historical timeline, starting in 1919, the year KLM operated its first flight. Or they can create their own timeline.
The game has been re-engineered and redesigned from the ground up by gaming company Little Chicken, introducing updated graphics and new gameplay, for example new currencies and in-game advertising.
Aviation Empire is “a tactical, addictive game that will appeal to keen aviators and the general population,” thinks Colin Macdonald, head of All 4 Games.
“With the added features of real-life GPS check-ins and connecting with friends through social media, it combines the digital world with the real world.
TTG Nordic


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