Langkawi eyes Nordic charters with new attractions

Development authority talks to operators at ITB Berlin
Langkawi is in talks with Nordic operators to launch new charter flights, hoping its new attractions and an intensified promotions drive will help attract more high-paying Scandinavians this year, TTG Asia reports from ITB Berlin.
The chief executive of the development authority for the picturesque archipelago of 104 islands in the Andaman Sea, 30 kilometres off the coast of mainland Malaysia, is talking to European charter operators as there are no direct scheduled airlines connecting the destination and Europe.
“We are meeting with two charterers from Sweden and Finland to discuss with them the possibility of flying to Langkawi during summer, winter or even throughout the year,” said Khalid Ramli, CEO of the Langkawi Development Authority. “We offer charter companies a special cash incentive of US$10 per [passenger] head.”
British Airways is scheduled to return to Kuala Lumpur from May, which is likely to drive more tourists to visit Langkawi.
The push for more European tourists is partly due to new attractions that are expected to be of interest to Europeans. The Langkawi Sky Bridge reopened last month after two years of upgrading. A new 3D art museum, hailed as the second-largest in the world, and teambuilding venue Langkawi Skytrex, suitable for both corporate and leisure tourists who enjoy extreme sports, are also now available.
And the development authority points to ecotourism and nature tourism due to the destination’s rich variety of animal and plant life. Mangrove walk packages will be introduced later this year. Sweden, Germany and the UK are among Langkawi’s top 10 source markets.
TTG Asia
[pictured: Langkawi Sky Bridge]


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