Lapland bookings up as tourists seek white Christmas

More tourists demand festive experience holidays for families
There has been a surge in the number of December holiday bookings to Finnish Lapland, with a 95% increase since 2013, British package holiday bargain site Holiday Hypermarket reports.
Recent data released by the travel retailer shows that 2015 has seen a 42% growth in bookings to the Nordics’ northernmost region, showing that Lapland is becoming an increasingly popular destination for winter holidays.
The majority of these bookings are for families, logical given the fact that Rovaniemi is the official hometown of Santa Claus.
Rovaniemi Tourism and Marketing says that in 2014 more than 16,500 British tourists visited the town in December alone. They predict that this figure will increase in 2015 due to the growing demand for festive experience holidays.
Travellers from abroad account for more than 56% of all overnight stays in Rovaniemi, with the town making way for more than 280,000 foreign visitors each year.
However, Kittila has proved to be a slightly more popular destination in 2015, with a 53% share of Holiday Hypermarket’s Finland bookings. The increased interest in this destination can be related to NASA’s 2014 announcement that we are beyond the peak of the current Solar Maximum. Experts have predicted that intense displays of the Northern Lights are likely to occur as the Solar Cycle starts to decline.
TravelDailyNews

x

Check Also

BRA, Braathens, flights, Sweden, domestic, routes, tickets, Kristianstad, Sparrow, Nextjet, Bromma, Stockholm, network

Swedish carrier BRA leaps on another route

BRA is adding to an increasingly comprehensive domestic network as other carriers drop routes.

Airbus, Brexit, leave, UK, customs, warning, executive, Tom Williams, study, interview, risk assessment

14,000 Airbus jobs at stake over Brexit

The aircraft manufacturer is warning that a no-deal Brexit could force it out of the UK.

Norwegian Yacht Voyages, design, start-up, cruise, ships, architects, Helge R Naarstad, chairman, NCL

Ex-NCL president joins Norwegian cruise startup

The former Norwegian Cruise Line president Helge R Naarstad is on board as chairman of the board.

Wizz Air, Warsaw, Vilnius, flights, Marrakech, Morocco, leisure, holiday, routes, Tallinn, Kiev, Ukraine, Estonia, London

Wizz Air strengthens Baltic presence

The fast-growing low-cost carrier launches operations from Tallinn and new routes from Lithuania and Poland.

IATA, ACI, Eurocontrol, capacity, airports, tight, crunch, compatition, slots, management, congestion, air travel, airlines, EU, Europe, report, study

Airlines urge airports to ease capacity crunch

IATA weighs into the debate about the growing squeeze at airports, saying airports and governments “must do more”.

Radisson RED, Radisson Hotel Group, Aarhus, hotel, hipster, millennials, brand, Radhus

‘Earlier first’ Radisson RED in Scandinavia named

The first appearance in the Nordics of the “hipster cousin” of Blu will open next year with 78 rooms – “small but big on comfort”.